An SEO-friendly URL is simple, descriptive, and easy for both users and search engines to understand. Clear URLs improve navigation and make it easier to identify the content of a page.
Keep URLs short by removing unnecessary words, numbers, and special characters. Include the main keyword naturally, separate words with hyphens, and avoid changing URLs after a page has been published unless absolutely necessary.
Well-structured URLs contribute to a better user experience and support your overall SEO efforts. Combined with quality content and proper on-page optimization, they can help improve search engine visibility.